Retail Media Case Studies

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Case Study
How Monster Used Retail Media to Launch Ultra Strawberry Dreams in Profi
See how Monster used retail media to launch Ultra Strawberry Dreams in Profi, driving incremental sales for both the new SKU and the wider Monster brand.
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How Milka Used Retail Media to Activate a Commercial Deal at Shopper Level
See how Milka used retail media to turn an Easter commercial activation in Profi into measurable sales growth, stronger basket incidence and category share gains.
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From Reward to Behavior Change: How Schweppes Used Cashback to Drive Repeat Purchase
See how Schweppes turned cashback into repeat purchase and stronger app engagement through retail media.
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ZUZU Divin Retail Media Case Study: 15x ROAS
ZUZU Divin achieved 15x ROAS in a declining dairy category with occasion-based retail media targeting and measurable incremental sales.
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Dero Pro Express Retail Media Case Study: +14% Sales Impact
Dero Pro Express outperformed a declining detergent category at launch with retail media, driving 14% sales impact through in-store activation.
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Jack Daniel’s Achieves +390% Sales Uplift
How retail media helped Jack Daniel’s drive exceptional December sales growth by activating high-intent alcohol shoppers
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Mutti Retail Media Case Study: 10x ROAS
Mutti achieved 10x ROAS with retail media, growing portfolio sales beyond core tomato products through shopper targeting and closed-loop measurement.
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How Amstel Beat a Declining Beer Market with Store-Segmented Omnichannel Retail Media
Footprints AI, Heineken and Dentsu built a retail media strategy around real store realities and shopper behavior.
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How Coca-Cola Turned Streaming Night into a Measurable Growth Territory with Retail Media
See how Coca-Cola grew penetration, captured new buyers and delivered real incremental sales using Footprints AI
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Yummi Gummi Boosts Sales +26.8% with Retail Media
Discover how retail media turned awareness into action for Yummi Gummi, delivering sales uplift and new buyers.
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Haribo Achieves +32.8% Sales Uplift in 21 Days with Retail Media
See how Footprints AI helped Haribo cut through seasonal noise and secure stronger category share during the holidays.
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Ursus Premium Delivers +6.31% Sales Uplift During Winter Holiday
Learn how Ursus Breweries capitalized on the Winter Holiday shopping surge in Auchan stores.
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How Rivex Boosted Sales by 2.4X During Easter Cleaning Season
Discover how Interstar’s homecare brand leveraged Footprints AI’s retail media network to dominate Easter sales.
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Carlsberg Croatia Boosts Sales for Pan by 41% with Footprints AI Retail Media
See how, in just three weeks, Carlsberg’s Pan grew sales by over 40% in Studenac stores.
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Takis Retail Media Case Study: +6% Sales Uplift
Takis achieved +6% sales uplift in 18 days with AI-driven retail media at Profi, using occasion-based in-store snack targeting.
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Persil Carrefour Retail Media Case Study: +55% Sales
Persil grew sales +55% in 26 days with Carrefour retail media, using occasion-led targeting, in-store media and closed-loop measurement.
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ING Bank Success Story: How Footprints AI Delivered 14% Acquisition Rate and ROI Through Daily Shopping Journeys
ING Romania hit 14% acquisitions and +12.65% ROI with Footprints AI, targeting shoppers in daily journeys.
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Birra Moretti Retail Media Case Study: In-Store Sales Lift
Birra Moretti Sale di Mare used retail media across 1,600+ Profi stores, combining in-store screens, audio and shopper occasions to drive sales.
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Ciucaș Retail Media Success Story: How Real Relaxation Turned Winter Into a Sales Engine
Ciucaș boosted winter beer sales by +69% using predictive retail media to target real-time relaxation moments, turning a
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Winning in a Crowded Market: How Chio Chips Drove Sales and Share of Voice with Omnichannel Retail Media
16X Better ROAS: The Unmatched Power of Footprints AI's Retail Media to Boost Sales
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Profi Retail Media Network Case Study: 20x Revenue
Profi scaled retail media revenue 20x in under 3 months with Footprints AI, building an in-store retail media network across Romania.
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Coca-Cola Retail Media Case Study: +23.29% Sales Uplift
Coca-Cola achieved +23.29% sales uplift with AI-driven retail media at Profi, using shopper targeting and closed-loop sales attribution.
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Lay’s & Pepsi Achieve 2.78X ROAS with AI-Driven Retail Media at Profi (Ahold Delhaize)
Pepsi and Lay’s co-branded campaign achieved impactful incremental growth with AI-powered retail media from Footprints.
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Fuzetea Retail Media Case Study: +97% Sales Growth
Fuzetea achieved +97% sales growth with AI-driven retail media at Profi, turning summer occasions into measurable beverage sales.
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Hellmann’s Spreads Holiday Cheer - And Soaring Sales - With a 161% Boost
AI-driven retail media helped Hellmann’s to double sales, outpacing competitors in the mayo aisle.
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Decreasing Cost per Visit for Mall of the Emirates Traffic with Footprints AI
Mall of the Emirates is one of the largest and most prestigious shopping centers in the Middle East, attracting more...
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Boosting Customer Experience with Footprints AI for ASIROM
ASIROM has been looking to digitize their insurance products and streamline their internal processes to improve...
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Ham It Up: Meat Sales Soar by 5.4%. The Unmatched Power of Retail Media to Boost Sales.
Matache Măcelaru, a premium processed meats brand by Cris-Tim, partnered with Footprints AI to launch its new product...
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14% In-Store Sales Uplift: Winning Strategy. The Unmatched Power of Retail Media to Boost Sales
Nutline, a leading brand under Intersnack, partnered with Footprints AI to boost sales and strengthen its market...
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20X Better User Acquisition Cost: The Unmatched Power of Retail Media to Generate Conversions
Instant.ro, Romania’s first AI platform for instant car valuation and trading, partnered with Footprints AI to boost...
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How AI Drives 39.51% Sales Volume Uplift: The Unmatched Power of Retail Media to Boost In-Store Sales
Neumarkt, a Romanian beer brand by Heineken, partnered with Footprints AI and Dentsu to execute a high-impact...
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Heineken's UEFA Delivers 38.6% Extra ROI: The Unmatched Power of Retail Media to Drive Awareness at the First Moment of Truth.
Heineken, a long-time partner of UEFA Champions League, aimed to leverage the tournament’s excitement...
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180% Lower Customer Acquisition Cost: The Unmatched Power of Retail Insights to Improve Performance Media Campaigns
BCR, Romania’s leading bank and a part of Erste Group, sought to promote George, its digital banking platform, by...
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Dove Retail Media Case Study: +9% Brand Share
Dove retail media case study: +9% brand share in one month using occasion-based targeting, shopper data and closed-loop measurement.
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50% Uplift In Brand & Ad Recall: The Unmatched Power of Retail Media to Drive High-Impact Brand Awareness
YOXO, a digital mobile service by Orange, focuses on cost-effective, flexible communication solutions. By partnering...
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Expanding Profi's Retail Media Project: Now Available to All Brands and Media Agencies, After Successful Pilot with Footprints AI
Bucharest, April 23, 2024: Profi, Romania's retail network with the widest territorial expansion, and Footprints AI, ...
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Profi Retail Media Network Launch Case Study
Profi launched Romania’s largest retail media network with Footprints AI, bringing in-store advertising and closed-loop measurement to 1,600+ stores.
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Footprints AI and First Bank: AI-Powered Conversion Rate Optimization for Mobile Banking App
First Bank (J&C Flowers & Co.) strives to provide its customers with a better customer experience and high-quality...
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Footprints AI and INGKA: Driving Increased Efficiency and Profitability
INGKA, the real estate company operating the shopping centers of IKEA, was looking to improve the efficiency of their...
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AI Rules the Road: How Instant.ro Transformed Car Trading with AI-powered Retail Media
By activating geo-personalized ads across in-store, on-site, and off-site channels—down to store-level targeting
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In-Store Sales Surge by 22% in 5 Weeks: The Unmatched Power of Retail Media to Boost Sales.
Birra Moretti, a premium Italian beer brand, partnered with Footprints AI to boost brand visibility...
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16X Better ROAS: The Unmatched Power of Footprints AI's Retail Media to Boost Sales.
Chio Chips, a top European snack brand, part of the Intersnack portfolio, collaborated with Footprints AI's...
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Auchan Romania has revolutionized the retail media industry in Romania with the launch of its Omnichannel Retail Media Network in just 3 months
Footprints AI, a cutting-edge retail media platform, was instrumental in helping Auchan Romania achieve this feat...
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Revolutionizing Retail Media: How Footprints AI Helped Sonae Sierra Unlock the Power of Customer Data
Sonae Sierra is a leading European company specializing in shopping center management, and Footprints AI is an...
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Footprints AI helped Premium Auto, the importer of Jaguar & Land Rover brands in Romania, achieve a 46% conversion rate across their dealership network
Premium Auto, the importer of Land Rover Jaguar in Romania, was facing a challenge in converting leads generated and...
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NEPI Rockcastle saved 42% of digital marketing cost in CEE through the cloud-based AI Retail Media Platform from Footprints for Retail
NEPI Rockcastle is the premier owner and operator of shopping centers in Central and Eastern Europe (CEE), with...
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McDonald’s Romania helps mall shoppers find the right burger in the right shopping moment
Shopping malls represent not just the core of retail economics but the heart and soul of communities and...
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Banca Comerciala Romana (Erste Group Bank AG) cuts Cost per Lead by 32% with online ads targeting real-world shoppers
BCR, the most valuable financial brand in Romania, reshaped the consumer expectations by launching...
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