YOXO, a digital mobile service by Orange, focuses on cost-effective, flexible communication solutions. By partnering with Footprints AI, YOXO aimed to enhance brand awareness and drive app downloads through a highly targeted retail media campaign.

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Key highlights:

• Challenge: YOXO faced a significant challenge in increasing its brand awareness and consideration in small and medium-sized urban areas in Romania. Despite identifying high-potential customer bases in these regions, YOXO struggled with low visibility and relevance. Competing against established players who controlled expensive traditional media channels, YOXO needed an impactful and cost-effective media strategy to effectively reach and engage their target audience.

• Solution: Footprints AI enabled YOXO to transform real shopping data into precise media audiences. By utilizing socio-demographic profiling, household econometrics, and geolocation insights, the campaign delivered hyper-personalized, contextually relevant media messages. Through a strategic partnership with Profi, Romania’s largest retail network, YOXO’s offer was promoted across small and medium-sized towns using in-store digital screens and hyper-local targeting.

• Results: The campaign achieved remarkable success, with a 50% uplift in brand awareness and ad recall. YOXO effectively engaged a highly relevant audience, outperforming traditional TV, radio, and social media benchmarks in terms of return on ad spend. The retail media approach not only exceeded campaign budget expectations but also reinforced the impactful power of targeted, data-driven advertising.

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