Neumarkt, a Romanian beer brand by Heineken, partnered with Footprints AI and Dentsu to execute a high-impact campaign targeting male consumers, leveraging retail media to boost visibility, engagement, and sales.

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Key highlights:

• Challenge: Heineken, through its Neumarkt brand, launched a targeted national campaign with Dentsu to boost sales over a 14-day period in September 2024. The key challenge was to increase product visibility and engagement while driving conversions across a diverse audience of male customers in both urban and rural areas.

• Solution: Footprints AI implemented a nationwide retail media campaign across hundreds Profi stores, combining digital screens, in-store radio, website ads, and mobile app posts. With high-value incentives, such as Volkswagen Tiguan vehicles and daily cash prizes, Neumarkt utilized promo codes under bottle caps to drive customer engagement. AI-driven insights ensured precise targeting and seamless omnichannel delivery.

• Results: The campaign delivered remarkable outcomes, achieving significant increases in product visibility, customer engagement, and overall sales. Neumarkt exceeded its key performance goals, demonstrating the effectiveness of combining precise targeting with creative incentives and omnichannel media strategies.

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