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Why 8 out of 10 Retail Media Initiatives Fail
Despite the promise of retail media, expected to account for up to 35% of retail profits by 2030, a staggering 8 out of 10 initiatives fail. The main reason lies not in retail operations but in the media strategy.
Revolutionizing In-Store Retail Media: Footprints AI's Twist on Amazon Sponsored Product Recommendations
Footprints AI is pioneering a new era of retail media, where the value of in-store advertising is maximized through precise targeting and personalization.
What's In-store For Digital Advertising? The Next Leap in Precision
The future holds an exciting promise of transformation in how brands connect with their consumers. It’s been 22 years since The Minority Report movie came out, and in 2024 its vision of personalized in-store advertising has become more reality than fiction.
Premiumization: The Future for Retail Media Networks
In the escalating battle for brands' advertising dollars, traditionally dominated by giants like Google and Meta, retail media is at a pivotal crossroads. The next two years are poised to witness a significant shift - a premiumization process in retail media.
How Malls Make Money: From Traditional Leasing to the Era of AI and Retail Media Networks
The retail sector is undergoing significant change, driven by new technologies. Malls, once dependent on tenant rent, are reimagining their business approaches. Central to this evolution is technology like Footprints AI, which transforms customer data into valuable insights and predictions.
How Retailers Make Money: Profit Strategies Today and a Decade From Now
The future of retail profitability lies in embracing diversification and leveraging the power of data and AI. The convergence of traditional retail and tech-first strategies will shape the retail landscape.
Recommendation-Type AI for Physical Retail
In the future of physical retail, Recommendation-Type AI stands as a pivotal force. By providing real-time personalized recommendations, it elevates the shopping experience and serves as a catalyst for increased sales and customer satisfaction.
The Unseen Revolution: AI's Role in Personalizing Your Shopping Journey
Imagine this: you walk into a store, physical or online, and every product seems handpicked just for you. That's right. No more hours of scrolling through pages or aisles to find what you need. This isn't a fantasy; it's the future of shopping, and it's closer than you think.
How Retail Media and Autonomous Stores Go Hand-in-Hand: A Shopper Friendly Guide
Retail Media and autonomous stores are a match made in heaven, changing the way we shop for the better. Footprints AI is leading the charge in this exciting retail revolution, offering a comprehensive solution for retailers looking to embrace the future.
Demonstrating the Impact of Showrooming on Tenants'​ Online Performance with Footprints AI
Footprints AI provides a data-driven solution that shows how showrooming affects website traffic and sales. By analyzing customer behavior, it helps retailers optimize their strategies for both physical and digital channels, transforming showrooming into a growth opportunity.
A Retail Wildfire: How 'Beyond Trade'​ Will Drive 50% of Profits by 2030
By 2030, "beyond trade" activities, such as Retail Media Networks, are projected to drive profits. Footprints AI leverages customer behavior data for optimized in-store traffic and engagement.
AI: The Bridge Between Physical and Digital Retail
Footprints AI revolutionizes retail by bridging physical and digital realms, leveraging the Halo effect and Retail Gravitational Pull theories to drive sales, loyalty, and seamless omnichannel experiences.
Prediction-Type AI for Physical Retail
Prediction is the key to proactive decision making in retail. Predictive models in AI technologies allow businesses to anticipate future trends and events, giving them a competitive edge.
Categorization-Type AI for Physical Retail
Success in retail requires continuous adaptation and innovation. AI integration in supply chain planning, demand forecasting, customer intelligence, marketing, and pricing yields significant returns. Categorization-Type AI revolutionizes product and category management, reshaping the retail industry.
Classification-Type AI for Physical Retail
Retailers must adapt and innovate to thrive. AI offers significant ROI in areas like supply chain planning, demand forecasting, and customer intelligence. Classification-Type AI converts data into actionable knowledge for intelligent automation in physical retail.
Indoor Location Intelligence for Physical Retailers
Indoor location intelligence enables retailers to better understand visitor traffic, make informed marketing decisions, automate campaigns, and enhance the customer experience.
Priming & how to use AI to target people just before shopping
Priming, utilizing principles from psychology and physiology, is a powerful tool in advertising that can influence a shopper's consideration set. With the help of AI, priming can be precisely targeted to the appropriate audience, channel, and moment, particularly just before their shopping session.
How malls can make money in the era of Digital Disruption
Malls can become the media giants in the nearby future. Data is the new oil for all malls around the world. Getting in the business of the data economy (data acquisition, data processing, data monetization) means a new, more scalable and very profitable revenue stream.
Why shopping malls in the US are struggling to survive
The rise of digital convenience has caused significant frustration in traditional shopping malls, leading to changes in consumer behavior and investor valuation. As a result, there is a pressing need for malls to reinvent themselves by understanding the key factors driving this shift.
5 levels of practical AI for every retail owner
AI, as a field of computer science, is transforming retail by enabling smart machines to perform tasks that previously required human intelligence, leading to a highly convenient and disruptive retail experience.
From Omnichannel to Omni-Experience
In the upcoming decade, successful retailers will focus on creating a seamless and personalized customer experience by integrating offline and online channels using advanced AI technologies.
The Halo Effect and retail gravitation
The retail gravitational pull effect, known as customers' attraction to larger retail centers, extends to online retail as well. Opening new stores leads to heightened online traffic and sales in the nearby region.
Predictive Behavioral Modeling for Physical Shopping Activity
Techniques such as data capture, data mining, data enrichment, Machine Learning & data visualization are utilized to identify patterns or trends in data at the individual customer level, related to their physical shopping behavior.
HOW TO Choose your marketing objective from the predefined recipes – Drive In-Store Traffic
Footprints for Retail is the most advanced marketing automation tool that enables shopping centers for the first time ever to address audiences based on behavioral data generated within the shopping center.
HOW TO Choose your marketing objective from the predefined recipes – Increase Cross Shopping
Footprints for Retail is the most advanced marketing automation tool that enables shopping centers for the first time ever to address audiences based on behavioral data generated within the shopping center.
Homomorphism – Footprints for Retail’s unique feature or the secret ingredient that will make your Shopping Center stand out from the crowd
How corresponding elements of two systems behave very similarly in combination with other corresponding
HOW TO Choose your marketing objective from the predefined recipes – Increase Visit Duration
Marketing automation tool that enables shopping centers for the first time ever to address audiences based on behavioral data generated within the shopping center
HOW TO Choose your marketing objective from the predefined recipes – Increase Event Attendance
Most advanced marketing automation tool that enables shopping centers for the first time ever to address audiences based on behavioral data generated within the shopping center.
The first AI Operating System for Retail Properties & Retailers Is now available on Microsoft Azure Marketplace
Footprints for Retail announces the listing of its AI operating system on the Microsoft Azure Marketplace under the “Preferred Solution” status
Footprints for Retail and its technical capabilities that will lead Commercial Real Estate into the digital era
The most advanced marketing automation tool that enables shopping centers for the first time ever to address audiences based on behavioral data generated within the shopping center.
HOW TO Choose your marketing objective from the predefined recipes – Measure Visitors Satisfaction
The most advanced marketing automation tool that enables shopping centers for the first time ever to address audiences based on behavioral data generated within the shopping center.
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