Chio Chips, a top European snack brand, part of the Intersnack portfolio, collaborated with Footprints AI's retail media network to boost their sales for their main annual promo campaign.
This case study delves into the remarkable sales outcomes achieved by Chio Chips.
Key Highlights:
- Challenge: Chio Chips aimed for a 2% increase in sales and a 35% uplift in digital engagement during their main annual promotional campaign. The campaign featured prize-based sweepstakes, driving engagement through unique on-pack promo codes.
- Solution: Footprints AI Retail Media Network empowered Chio Chips brand to engage with target audiences in the extensive retail networks of both Profi Romania and MAS REI. Retail media campaigns allowed precise targeting throughout the purchase path, offering competitive media costs, real-time campaign measurement, and direct sales outcome monitoring, and real time media-to-sales attribution.
- Results: Footprints AI's retail media campaigns, utilizing only 6% of the total media budget, captured 48% of digital channel conversions, outperforming traditional platforms such as YouTube, Facebook, social media ads, and influencer marketing. The campaign exceeded sales objectives with a 12% volume increase, translating to an additional 3% in sales, and achieved 16 times better Return on Ad Spend compared to other media channels.
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