To unlock new, high-margin revenue streams beyond traditional trade marketing, Profi (Ahold Delhaize) - Romania’s largest grocery retailer - partnered with Footprints AI. Within just three months, Profi transformed over 1,800 stores into fully addressable retail media hubs. The result? A 20X increase in retail media revenue, no added internal overhead, and a scalable omnichannel media ecosystem attracting top advertisers with measurable ROI.

Key Highlights

• 20X Retail Media Revenue Growth in 2024
• 42X More Profit vs. previous in-house initiatives
• 5–8X Higher ROAS compared to traditional trade marketing
• +20% SKU-Level Sales Uplift for top advertisers

Challenge

Profi needed to:

• Enter the retail media space rapidly and profitably
• Overcome limited internal expertise and lack of specialized teams
• Replace outdated trade marketing dependency
• Monetize real-time shopper data without disrupting core operations
• Avoid large-scale internal changes or new infrastructure investments

Solution

With Footprints AI, Profi activated a fully managed, end-to-end retail media ecosystem featuring:

• Turnkey Retail Media Platform
  • Private AI technology
  • Omnichannel media delivery tools
  • Zero additional infrastructure or hires required
• AI-Powered Audience Targeting
  • Real-time profiling based on purchases and in-store behavior
  • Predictive modeling for high-propensity shopper activation
• Omnichannel Monetization
  • In-store digital screens & audio ads
  • Website & mobile app inventory
  • Off-site retargeting via programmatic & social platforms
• End-to-End Campaign Execution
  • Media sales, pricing strategy, activation, and reporting
  • 90% of operations handled by Footprints AI
• Full-Funnel Attribution
  • Every impression linked to sales outcomes
  • Performance-based premium ad pricing

Results

Revenue Growth

• 20X increase in retail media revenue within 3 months
• 2.5X projected growth in 2025
• Achieved with zero added FTEs and no infrastructure investment

Market Leadership

• Romania’s largest retail media network
• Live across 1,800+ stores
• 100% shopper profile accuracy
• First fully addressable in-store solution in Romania

Advertiser ROI

• 5–8X ROAS compared to traditional channels
• +20% SKU-level sales lift for top-performing campaigns
• Premium pricing model based on measurable sales impac

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