To showcase its new 1.5L packaging design during a low-traffic period, Coca-Cola teamed up with Footprints AI for a high-intent, in-store media campaign across Profi (Ahold Delhaize) stores. By leveraging AI-powered targeting, real-time analytics, and dynamic store rollouts, Coca-Cola’s short, two-week campaign delivered significant sales uplift—demonstrating the impact of precisely activated retail media in capturing key shopper missions.

‍

Key Highlights

• +23.29% Sales Uplift vs. a control group (no campaign in 250 stores)
• +28% SKU Volume Share Growth within the Cold Drinks sub-category
• 3.84X ROAS – Every €1 spent generated €3.84 in incremental sales

Challenge

Launching a new packaging design in February 2025—a historically low season for cold beverages—Coca-Cola needed to drive awareness, product discovery, and conversions at scale. With only two weeks to make an impact, the brand turned to Footprints AI for real-time targeting and high-intent in-store media placements.

Solution

Partnering with Footprints AI, the largest retail media ecosystem in CEE with over 25 million shoppers, Coca-Cola activated:

• AI-Driven Targeting – Focused on cold beverage buyers and high-propensity shoppers using real-time behavioral signals and past purchase data.
• Omnichannel Media Placements – In-store digital screens, radio ads, and mobile app integration to reinforce new packaging visibility at the point of decision.
• Smart Store Rollout – Dynamically expanded into additional Profi stores based on live product availability and shifting shopper behaviors throughout the two-week campaign.
• Full-Funnel Attribution – Measured incremental sales directly linked to campaign exposure, highlighting real ROI.

Results

• Stronger Sales Performance
  • +23.29% uplift vs. control group
  • +7.87% increase vs. preceding period
• Higher Category Penetration
  • +28% SKU volume share in the Cold Drinks sub-category
• Impressive ROAS
  • 3.84X – Every €1 invested returned €3.84 in incremental sales

For the full case study—and to discover how AI-driven retail media can boost your brand’s sales—fill out the form below!

‍

‍