BCR, the most valuable financial brand in Romania, reshaped the consumer expectations by launching credit products meant to improve the quality of life of Romanians. The goal was targeting value added audiences based on specific behavioral characteristics such as shopper lifestyle and life stage, in order increase the impact of their digital campaigns at lower costs. Explore this case study and see how, by switching to Footprints for advanced programmatic advertising capabilities, BCR managed to:
- decrease their Cost per Lead by 32% vs their target CPL
- increase their Reach by 44%, targeting urban mature shoppers
- increase audience relevancy by targeting shoppers based on their Affinity Score across all channels
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