BCR, the most valuable financial brand in Romania, responded to changing consumer expectations by launching credit products meant to improve the quality of life of Romanians. The goal was to target high-value audiences based on behavioral characteristics such as shopper lifestyle and life stage, increasing the impact of BCR’s digital campaigns at lower cost. Explore this case study and see how, by switching to Footprints for advanced programmatic advertising capabilities, BCR managed to:
- reduce its Cost per Lead by 32% versus its target CPL
- increase its Reach by 44%, targeting mature urban shoppers
- increase audience relevance by targeting shoppers based on their Affinity Score across all channels
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