Nutline, a leading brand under Intersnack, partnered with Footprints AI to boost sales and strengthen its market presence in the competitive snack industry through an advanced retail media campaign.

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Key highlights:

• Challenge: Nutline faced the challenge of acquiring new customers while increasing sales and strengthening its presence in a competitive snack market. The brand needed to effectively reach and engage a diverse audience across urban and non-urban areas, ensuring that its retail media campaign resonated with potential buyers and converted them into loyal customers.

• Solution: Using Footprints AI’s Retail Media Network and data-driven insights, Nutline executed a five-week omnichannel campaign within the Profi retail network. Predictive audiences were targeted based on shopping behaviors and preferences. The campaign combined real-time sales data with dynamic media delivery, ensuring relevant messaging aligned with shopping missions, from quick trips to planned stock-ups.

• Results: The campaign delivered a 14% sales uplift, driven by precise audience targeting and tailored messaging. Additionally, valuable customer behavior insights were gained, enabling Nutline to refine its strategy and better understand its audience’s preferences.

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