To successfully launch its new canned packaging, Fuzetea partnered with Footprints AI to engage high-intent shoppers at Profi stores using AI-powered audience targeting, real-time analytics, and omnichannel media placements. The campaign delivered an impressive97% sales uplift and +47.29% market share growth in the iced tea category, proving the power of predictive retail media in influencing purchase behavior where it truly matters—in-store.

Key Highlights:

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Challenge:

Coca-Cola HBC Romania aimed to maximize visibility and sales for Fuzetea’s new canned packaging (Peaches &Hibiscus, Lime & Citronella) in Profi’s Convenience and Supermarket formats. The goal was to drive trial and boost category penetration by engaging high-intent shoppers at the right moments along the path to purchase.

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Solution:

Leveraging Footprints AI, the largest retail media ecosystem in CEE with a total reach of more than 25Mn. shoppers, the campaign activated:
• AI-driven audience targeting, reaching iced tea buyers, competitive switchers, and impulse shoppers.
• In-store digital screens & info kiosks, positioned at high-traffic points.
• Mobile app display ads, reinforcing visibility and engagement.
• Real-time purchase data & basket-level analytics, dynamically expanding to new stores as soon as Fuze Tea specific check-outs were detected.

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Results:

+97% Sales Uplift – Units sold nearly doubled within 15 days.
+47.29% SKU Volume Share Growth – Increased market share within the iced tea category.
2.86M Impressions & 2.06M Unique Shoppers Reached – High engagementacross in-store and digital touchpoints.

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