BCR, Romania’s leading bank and a part of Erste Group, sought to promote George, its digital banking platform, by leveraging retail media for the first time. Partnering with Footprints AI, BCR aimed to revolutionize its customer acquisition strategy through smarter audience targeting and cost-effective media investments.

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Key highlights:

• Challenge: BCR aimed to increase the number of unique users completing the onboarding process for their digital banking service, George. To achieve this, BCR decided to incorporate retail media for the first time, leveraging the power of Footprints Al's retail media network alongside traditional digital channels. The focus was on expanding reach, smarter audience targeting, and improving their Customer Acquisition Costs.

• Solution: The campaign employed an omnichannel retail media strategy across in-store, on-site, and off-site platforms in collaboration with Profi, Romania’s largest retail media network. Leveraging AI-powered insights, predictive audiences were identified based on purchase habits, life stage, and disposable income. Hyper-personalized campaigns targeted audiences with a high likelihood of adopting new financial products, using digital screens, social media, and cashback offers to drive app downloads and complete onboarding.

• Results: The campaign significantly boosted mobile banking app's onboarding funnel, resulting in more than 2,500 new customers being generated directly by the retail media campaign. BCR also identified a highly scalable and efficient performance media channel, setting a benchmark for future retail media campaigns in the financial services sector.

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Download the full case study to discover how BCR transformed its customer acquisition strategy through retail media!