How BCR Used Retail Insights to Acquire More Than 2,500 New Customers

BCR, a leading Romanian bank and part of the Erste Group, decided to use Retail Media for the first time to promote its digital banking platform, George. In partnership with Footprints AI, BCR aimed to revolutionize its customer acquisition strategy through smarter audience targeting and cost-effective media investments.

Key information:

Challenge: BCR sought to increase the number of unique users who completed the registration process for its George digital banking service. To achieve this, BCR used Retail Media for the first time, combining the Footprints AI Retail Media Network with traditional digital channels. The focus was on expanding reach, smarter targeting, and improving customer acquisition costs.

Solution: The campaign utilized a multi-channel Retail Media strategy, spanning in-store, online, and offline platforms, in partnership with Profi, Romania's largest Retail Media network. Using AI-powered analytics, target audiences were identified based on shopping habits, life stage, and disposable income. Hyper-personalized campaigns targeted audiences with a high likelihood of adopting new financial products, leveraging digital screens, social media, and cashback offers to encourage app downloads and registration.

Results: The campaign significantly improved the mobile banking app sign-up process, resulting in over 2,500 new customers acquired directly through the retail media campaign. BCR also identified a highly scalable and efficient performance media channel, setting the standard for future retail media campaigns in the financial services sector.

Download the full case study to learn how BCR transformed its customer acquisition strategy with retail media!