Matache Măcelaru, a premium processed meats brand by Cris-Tim, partnered with Footprints AI to launch its new product, Praga Ham, and strengthen its position in the competitive processed meats market.

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Key highlights:

• Challenge: Cris-Tim faced the challenge of launching their new product, Matache Măcelaru's Praga Ham, in the highly competitive processed meats category. Their objectives included boosting product sales, building brand awareness, and driving recall for this new product in a fragmented and diverse consumer market.

• Solution: Footprints AI implemented a data-driven retail media campaign, combining in-store digital screens, behavioral insights, and real-time optimization. Personalized campaigns aligned with shopping missions, such as grocery restocks and festive meal planning, ensured maximum relevance and engagement. The campaign’s omnichannel approach created a consistent and high-visibility presence across Profi stores.

• Results: The campaign generated measurable success, significantly increasing sales and enhancing brand visibility. With impactful placements and tailored campaigns, Matache Măcelaru strengthened its market presence and connected effectively with its target audience.

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