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ING Achieves 14% Acquisition Rate for Retail Banking with AI-DrivenRetail Media
To accelerate new current account openings in a competitive financial market,ING Romania partnered with Footprints AI to move beyond saturated digital channels and connect with potential customers during their daily shopping journeys. By targeting high-value life stages, household profiles, and shopping missions at Carrefour and Wolt, ING reached financially active audiences at moments of peak intent - driving exceptional acquisition efficiency.
Key Highlights
· 14% click-to-acquisition conversion rate for new current accounts
· 1,000,000 individuals reached during real shopping and delivery moments
· +12.65% ROI on media spend, excluding lifetime customer value gains
Challenge
With traditional acquisition channels overcrowded and CPL/CPA rising, ING needed a more efficient, high-intent way to drive account openings. Competing for digital attention was no longer enough - they needed a context where audiences were financially engaged and decision-ready.
Solution
Partnering with Footprints AI, the largest retail media ecosystem in CEE with over 25 million shoppers, ING activated:
· Retail Behavioral Targeting - Life stage and shopping mission segmentation, targeting urban, mid-to-high income households
· Omnichannel Media Placements - Carrefour website hero carousel, Wolt app banners, and targeted email inserts
· ContextualIntelligence - Reaching audiences during full basket grocery trips and express delivery orders, signaling financial planning and convenience-driven decision-making
Results
High Conversion Efficiency
· 14% of clicks converted to new account openings
· 1M individuals reached in relevant, high-intent contextsStrong Media ROI
· +12.65% ROI measured purely on media value generated vs. spend
· Significant long-term customer value from account openings
For the full case study - and to discover how AI-driven retail media can transform acquisition for your brand - fill out the form below.
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