The right message
In the right place
At the right time
With Footprints AI, you create a structured blueprint that aligns media delivery with your objectives and the outcomes you want to achieve.A plan designed to be focused, measurable, and actionable across every touchpoint, inside the store and beyond it.
Who you are as an advertiser. The brand, the category, the products you want to elevate. The position you want to claim. Then, it defines your audience with intent, based on real in-store behavior, demographics and lifestyle signals.
Not broad assumptions. Not generic targeting. But the people who matter most.
Each tied to clear KPIs and measurement logic.
With forecasted reach, impressions, conversions and sales uplift, the plan gives you a view of what success can look like, before the campaign even begins. And when it launches, measurement follows every step, connecting exposure to impact through sales data, in-store behavior, and loyalty signals.
Configure your media plan campaign parameters