Challenge

Ursus Breweries wanted to capitalize on the Winter Holiday shopping surge in Auchan stores nationwide. Beer is traditionally a low-consumption category in winter, making it critical to stand out during one of the busiest and most competitive retail periods of the year. The challenge: convert festive visibility into incremental sales.

Solution

Together with Media Investment, Ursus activated Footprints AI’s Retail Media Network across all Auchan store formats. Using in-store digital screens and radio, Ursus Premium was placed directly at the point of purchase, with simple, product-focused creatives that aligned with holiday shopping missions, from festive stock-ups to last-minute impulse buys. This ensured Ursus was top-of-mind and chosen as the beer for holiday meals and celebrations.

Results

In just 12 days, the campaign delivered:

• 260,000 shoppers reached
• +6.31% uplift in sales
• ‍30.9X ROAS

This activation proved that even in a challenging winter season, retail media drives both visibility and measurable growth by converting shoppers at the moment of decision.

‍