Takis Ignites Sales with a 6% Uplift in a Declining Category

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Discover how Takis, the bold Mexican tortilla chip brand by Grupo Bimbo, turned achallenging market into a success story with Footprints AI's Retail MediaNetwork. Over 18 days in May 2025, a targeted campaign across Profi's national stores delivered a 6.13% sales volume uplift, outpacing a 3.37% category decline in salty snacks.

Key Highlights

• Sales Volume Uplift: +6.13% vs. preceding period (95,908 units sold), defying a 3.37% category decline.
• Category Share Gain: +1.82% in SKU volume share within salty snacks.
• Impressions & Reach: 758,990 impressions, reaching 492,112 unique shoppers.
• Engagement Metrics: Mobile app posts drove 22,516 clicks with a 7.23% CTR, far surpassing benchmarks.
• Media Efficiency: Achieved a 6.78x ROAS (677.51%), with a lean 4% budget share.
• Promotion Impact: Tied to the Beach Please Festival, boosting code registrations and conversions.

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Featuring in-store digital screens and mobile app promotions, the campaign leveragedAI-driven, occasion-based targeting to transform routine shopping missions into a high-performance sales engine, setting a new benchmark for retail media inRomania.

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