Visión general
Convierta su red retailer en un negocio de Retail Media a gran escala, tanto in-store como online
Los bienes raíces más valiosos de hoy en día no son solo físicos.
Es espacio de medios, y tus tiendas se convierten en la próxima plataforma de media.
Footprints AI permite a los retailers transformar tiendas, sitios web, aplicaciones móviles y datos de compradores en una potencia de retail media : listo para servir a anunciantes, marcas y agencias en entornos en la tienda y en línea.
Dentro de esta guía, aprenderás cómo Footprints AI permite que tu red de retail pueda:
- Ofrecer servicios de retail media basados en datos y totalmente operativos
- Crear audiencias direccionables y omnicanales para publicidad
- Activar campañas dirigidas a través de pantallas, sitios y aplicaciones
- Entregue mensajería contextual en tiempo real
- Demuestra el impacto de la campaña con la atribución de ventas de full-funnel
- Predecir el comportamiento de los compradores y las ventas futuras
La ventaja de la IA de Footprints
Como retailer, usted controla la audiencia, el inventario y los resultados.
Las marcas lo quieren. Las agencias lo necesitan.
La IA de Footprints le permite monetizarla, de manera predecible y transparente, en todas las pantallas, sitios y estantes.
Campañas
Convierta su red de retail en un negocio de retail media a gran escala, tanto en tienda como online
Estado de la campaña
Estado de la campaña
Footprints AI, puede ofrecer a los anunciantes una cabina operativa completa para administrar sus campañas en sus tiendas y canales en línea:basket behavior, and shopping missions. Then preview unique shoppers and their profiles before using in your targeting.
Planificador de alcance de campaña
Define the campaign plan. Control where, when, and who.
Footprints AI permite a las marcas entender exactamente lo que están comprando cuando se anuncian contigo:campaign recipe. Set dates, budget, and pacing. Then apply SKU-, store-, and audience-level rules across in-store and online. Include A/B testing & Control Group capabilities at store level.
Nueva campaña
Build creatives fast. Publish everywhere, instantly.
Los anunciantes pueden crear campañas creadas para:Creative Studio or upload your own. Formats and specs are applied per channel, automatically. Publish once across in-store and online.
Configuración de Activos Creativos
Make targeting conditional. Let the store decide.
Footprints AI soporta total flexibilidad creativa: product availability, weather, sales forecast, and predicted shopper behavior. Rules can adapt by store & its surroundings, so ads run only when conditions are right.
Informes de campaña
Demuestra el valor de tu retail media a anunciantes, marcas y agencias
Track impressions, reach, actions and audience insights across in-store and online. Break results down by store, device, channel and placement, with export-ready reports for audit and billing.
Campaign Reporting - Sales Metrics
Prove what changed. Down to SKU and store.
Measure sales uplift vs baseline & forecasts and track impact by SKU, category, and store group. See basket shifts, new-to-brand signals, and attribution, so brands can optimize spend and get incremental impact.
Audiencias
Monetice y amplíe su inventario de retail media direccionable
Audiencias guardadas
Permita que los anunciantes creen segmentos personalizados fácilmente
Los anunciantes pueden crear y guardar segmentos de alto valor basados en:what people buy, who they are, their household structure and how they shop, not cookies. Standardize targeting for every channel, with instant sizing and delivery rules.
Audiencias similares
Habilitar la extensión de audiencia a plataformas digitales
Sincronice las audiencias en Meta y Google para un mayor alcance:similar shoppers using sales, basket, and in-store behavior signals.
Audiencias predictivas
Ofrezca segmentación basada en IA en el lanzamiento
Las audiencias predictivas prediseñadas basadas en la etapa de la vida, las afinidades de marca y los hábitos de compra permiten a los anunciantes entrar en marcha. Propensity-to-Buy and Propensity-to-Visit predictions at shopper and store level. Activate them with dynamic rules: traffic forecast, weather, product availability, and store conditions.
Audiencias en tiempo real
Adaptar las campañas dinámicamente a las condiciones de vida
Footprints AI actualiza las audiencias en función de señales del mundo real:one shopper record, enriched with baskets, category habits, and visits. Use it for predictive targeting, omnichannel frequency control, and SKU-level uplift, store by store.
- Horas pico
Analítica Avanzada
Insights de ventas retailers
Seguimiento del impacto comercial en todos los canales
Análisis de las estadísticas de ventas:what they buy, how often they return, and what drives the trip. Break down by store, city, daypart, and category to plan smarter audiences and measure impact.
Información sobre la audiencia en interiores
Convierta las visitas a la tienda en oportunidades mediáticas medibles
Medida:share of basket, average spend and repeat frequency. Identify your high-value baskets, the SKUs that drive them, and where you win or lose, store by store.
Previsión de Tráfico y Ventas
Pronosticar flujos de compradores para impulsar campañas más inteligentes
Predecir las tendencias del tráfico y el potencial de ventas con 30 días de anticipación:frequently your brand or SKU appears in baskets. Compare incidence vs category benchmarks to spot where you’re under-indexing, then target the shoppers and moments that lift penetration.
Predictive Basket Mix
Predict how SKUs move together. Plan the next basket mix.
Model SKU-to-SKU influence: which items act as anchors, which follow, and which get displaced. Use it to choose the right SKU combinations for targeting and promos.
Sales Performance
See what sold, where, and why. Down to SKU and store.
Track sales by brand and SKU across stores: value, units, growth, and share. Spot the stores, dayparts, and missions driving performance, and use the drivers to plan smarter and attribute retail media impact.
Loyalty Segments (RFM)
Know who buys you most. And who you’re losing.
Segment shoppers by Recency, Frequency, and Monetary value to see loyalty at brand and SKU level. Find Champions, Loyal, New, At-Risk, and Lapsed shoppers. Then target each group with the right offer, timing, and channel to increase repeat and basket value.
Customer Satisfaction (NPS)
Measure experience, not assumptions. Fix what blocks repeat sales.
Track NPS by store, location group, and time to see where satisfaction drops and why. Link feedback to what shoppers did. Then activate recovery messages and loyalty incentives to protect retention.
In-Store Measurement
Live In-Store Shoppers
See who is in the store, right now. Trigger media by real presence.
Live view of in-store audience presence & behavior by store and zone. Use it to prove ad exposure, sales conversions, control delivery by store, device, and time, and react instantly when traffic spikes or drops.
In-Store Shopper Profiles
Know who shops each store. Plan targeting with real behavior.
Store-by-store view of who visits, how often, their missions, category habits, and purchase signals. Turn this into precise in-store targeting and smarter incentives, based on what actually happens in that location.
In-Store Shopper Behaviors
Know what happens before the checkout. Turn behavior into retail media proof.
See where shoppers go, where they stop, and how long they stay—by store, zone, and hour. Use it to choose the right placements, set frequency with confidence, and prove real shopper presence, not just ad plays.
In-Store Traffic Flow
See where shoppers actually move. Turn paths into better media decisions.
Understand how traffic flows between store areas, what zones shoppers visit, in what order, and at what times. Use it to place ads where attention happens, bundle zones into premium placements, and connect exposure to the path-to-purchase. Store by store.
In-Store Traffic Forecast
Predict store traffic before it happens. Plan campaigns. Protect performance.
Forecast expected shopper volume by store, day, and hour. Use it to schedule campaigns into peak moments, avoid wasted impressions in low-traffic windows, and keep delivery stable when traffic shifts.
In-Store Behavioral Segments
See store engagement, not just traffic. Target incentives by visit quality.
It shows which stores attract quick passers, deep browsers, and repeat loyalists, so you can choose the right in-store message, set the right pressure, and prove impact beyond “impressions played.”
Store Catchment Insights
Know who lives around each store. Predict what they want next.
Maps each store’s catchment into a real buyer universe (size, life stages, and local demand signals) so targeting and offers stay store-by-store, inside the trade area.
Leads
Leads Management
Turn lead ads into real demand. Manage, qualify, and convert on-platform.
Collect every lead from Generate Leads campaigns in one place. Engage via video, audio, or text, then automate follow-ups and qualification. Convert on-platform, or sync to the brand’s CRM.
Funnel
See where leads drop. Know what each stage costs.
Track every step from new lead to won. Compare conversion rates, speed, and cost per stage (CPL, cost per qualified, cost per won) by source, campaign, and sales rep, so you can cut waste and scale what converts.
Team Performance
See who converts. Fix the bottleneck fast.
Compare results by sales rep, source, and campaign: lead volume, response speed, qualification rate, win rate, and cost per won. Spot what’s working, coach what’s not, and scale the reps that deliver profitable pipeline.
