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Shaping the Future of Retail with Media
5th of February, 2025 | 08:30 AM - 06:00 PM
InterContinental Athénée Palace, Bucharest
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8:30 AM - 9:30 AM
Registration and Networking Breakfast at InterContinental Athénée Palace Hotel.
9:30 AM - 9:45 AM
Welcome Address

Opening remarks, introduction to the event, and an overview of the day's agenda.

Dan Petre
Dan Marc
9:45 AM - 10:30 AM
Keynote Address

The Evolution of Retail Media: Trends and Future Outlook

Andrew Lipsman
Leading Retail Media Analyst & Consultant
10:30 AM - 11:30 AM
Case Study Deep Dive Panel
Scaling Effective Retail Media Revenues for Profi Romania
Gaëtan Pacton
‍CEO
Profi Romania
(Ahold Delhaize)
Catalin Pavel
CDO
Profi Romania
(Ahold Delhaize)
Dan Marc
CEO
Footprints AI

Moderator

Colin Lewis
Retail Media Works
11:30 AM - 12:00 PM: Coffee Break
12:00 PM – 12:30 PM
Case Study Presentation
Successful Retail Media Campaign for Heineken: Lessons Learned and Best Practices
Ramona Voicu
Head of Media for Heineken Romania
Cristian Costache
Head of Digital Media at Dentsu Romania
12:30 PM - 1:00 PM
Media Expert Perspective
Retail’s New Gold Rush: Challenges in 2025
Colin Lewis
Retail Media Works
1:00 PM - 2:00 PM: Lunch Break
2:00 PM - 3:15 PM
Panel Discussion
Cross-Channel Synergies: How Retail Media Complements Other Advertising Channels and How to Measure It
Roger Dunn
Top Retail Expert,
RETHINK Retail
Cristian Costache
Head of Digital Media
Dentsu Romania
Silviu Caciur
CTO
Publicis Groupe Romania
Laura Badea
‍Global Commerce Partner
GroupM
Stefan Chiritescu
Brand Strategist
Alina Iova
‍Managing Director
Sense8

Moderator

Dan Petre
D&D Research
3:15 PM - 4:15 PM
Retail Expert Fireside Chat
Transforming Your Retail Company at The Speed of Disruption
Steve Dennis
Author of Remarkable Retail

Moderator

Dan Petre
D&D Research
4:15 PM - 5:00 PM
Tech & AI Expert Panel Discussion
Future-Proofing Retail: The Role of Data & AI
ShiSh Shridhar
Retail Global Lead, Microsoft
Irina Raicu
CEO @AIVERGENT
AI Advisor @Microsoft
Ana Burica
Director of Business Growth and Strategy Infobip

Moderator

Dan Petre
D&D Research
5:15 PM - 5:30 PM
Key takeaways and thank you note
Summary of key takeaways, thank you note to the attendees and speakers
Dan Petre
D&D Research
5:30 PM - 5:45 PM
Steve Dennis Book Signing – Leaders Leap
5:45 PM
Networking and VIP Lounge
Details: Attendees can continue networking and discuss potential collaborations, including 1:1 in the VIP Lounge.

Be part of the 1st Retail Media Summit in CEE

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